St. Stephen’s Cathedral
Indoor & Outdoor Guide
St. Stephen’s Cathedral is Vienna’s most famous landmark and has millions of visitors each year
The situation
Two projects come to life
The cooperation with the cathedral started in 2017. They wanted to digitize their analogue audio guides to provide an additional service for visitors.
In 2018 we came up with the idea of a guide on the outside of the cathedral, which tells a lot of stories about the church and its architecture, as well of the history of Vienna.
The solution
Reworking and creating content
We mainly got the information we needed for the indoor guide from St. Stephen’s: they already had existing materials we could rework. We modernized their guides by editing audio files, creating texts, and shooting pictures to provide a rounded experience for their visitors.
The production of the outdoor guide was different: we commissioned external content providers and the cathedral confirmed all content to be correct and of high quality.
The result
What we achieved
We can now offer a COVID-safe alternative as visitors can access all information via their own digital devices. The outdoor tour can be experienced in the fresh air and without having to go inside.
Our guides can even be enjoyed from home, making cultural experiences possible without leaving the house.
All this is convenient not only for visitors but also for the cathedral, as it enables it to connect with new audiences and reach new markets.
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Read next
We have published more than 120 media guides in 40 cities and counting
Read next
We have published more than 120 media guides in 40 cities and counting
