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How Cultural Organizations Can Profit from Using Digital Platforms

Abstract graphic of a digital platform

This week we look into digital platforms and the advantages they offer, especially for cultural organizations.

Digital Trends in Culture 2022

Digital solutions and offers are becoming more and more important; COVID-19 has just accelerated this development. The digital will never be able to replace the real experience and should rather be seen as a useful, user-friendly additional offer that, in the best-case scenario, intensifies communication and exchange between museums, other cultural institutions, and their audiences. The cultural sector in particular can still do some catching up to position itself better online – be it with its own websites, digital content offers, or participation in digital platforms and marketplaces.

Since the pandemic, museums and other cultural organizations have increasingly relied on social media to keep in touch with their audiences. This trend will continue, as these channels are relatively easy to use and, above all, appeal to a young audience. You can find out how cultural organizations can use social media platforms in our recent blog post.

In the past, many museums developed their own apps but creating them takes a lot of time and money. They are often not very popular: who would want to install an individual app for visiting each museum, buy tickets from third-party providers, and have to go to the organizations’ websites or social media channels for up-to-date information? The solution is digital platforms such as Cultural Places, which cover various aspects from information and content distribution to ticketing and digital marketing.

Digital Platforms and Their Users

When it comes to online platforms, most people first think of large, international platforms such as Tripadvisor or Airbnb in the travel sector, of social media platforms such as Instagram and Facebook, or of product sales platforms such as Amazon. What they all have in common is that they provide their users with a wide range of products, services, and features from different providers. Users do not have to go to various websites and painstakingly compare offers, prices, products, conditions, shipping costs, and more. In addition, there is greater trust in big, well-known names, from which lesser-known companies can benefit. But smaller platforms apart from Google, Amazon, and co. also enjoy trust in their special niches.

Advantages of Digital Platforms for Companies in the Arts and Culture Sector

Not only users, but also companies and organizations benefit from the use of platforms such as Cultural Places. They are specifically beneficial for the arts and culture for the following reasons:

  • Technology & Resources
Screenshot of Cultural Places' CMS

Cultural Places CMS (Screenshot)

Cultural organizations can use existing technical infrastructures through platforms and do not have to develop and implement their own concepts. This not only saves time, but also costs. The use of a platform also makes sense in the long term, since technical problems, updates, etc. are taken over and carried out by the platform. Set-up and maintenance are managed by professionals and do not have to be done by the cultural organizations themselves. Cultural Places offers a tried and tested platform (web and app) that is continuously maintained and brought up to date with the latest technology. Additionally, we provide our own CMS for customers, as well as support.

  • Synergy Effects & New Target Groups

A digital platform for art and culture offers museums, exhibition halls, event locations, and much more the possibility to reach new target groups. For example, users search for concerts and then find exhibitions or theater performances on a platform, even though they did not specifically search for them. In this way, new target groups can also be reached who have not looked directly for a specific organization or category. We at Cultural Places also combine our offers and activities with other platforms such as Instagram or Facebook. With the Christmas campaign 2021 “Back to Culture – Advent Calendar” we were able to raffle vouchers and tickets from 30 organizations and thus bring new audiences to both their content and ours.

  • Additional Sales Channels

Another advantage of digital platforms is the possibility of selling tickets, experiences, or merchandise to be processed safely and easily. The individual organizations do not have to laboriously set up and maintain their own online shops, but instead can use existing offers. Cultural Places currently offers ticketing. For example, the Hotel Sacher Wien handled the ticketing for its pop-up exhibition in summer 2021 via our platform. In the future, selected articles such as art catalogs can be sold, and experiences are offered and processed securely.

  • Content Creation & Content Marketing

Some platforms also offer taking over the content creation for certain products. Cultural Places has already created many digital audio guides for well-known cultural organizations such as St. Stephen’s Cathedral and the Vienna Secession. We also offer the creation of podcasts and marketing texts, which are also advertised via our social media channels.

Cultural Places Digitalizes Culture

With our “Digitalize Culture Initiative” we are aiming to support cultural organizations with a platform infrastructure to help them in their digitalization and thus reach both existing and new audiences. If you are curious about our offer, you will find more information on our website and can keep up to date with our newsletter. For interested cultural organizations, we also offer regular webinars in which the features of Cultural Places are explained and where there is opportunity for further exchange. Just write to office@oroundo.com and we’ll get back to you with the next dates!

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“Back to Culture’’ – Recap of the Advent Calendar by Cultural Places

We wish you all a Happy New Year and hope you had a relaxing holiday season! To ensure that you can start the new year with plenty of culture, we engaged cultural institutions throughout Austria to participate in our “Back to Culture” advent calendar.

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Our favorite Christmas Markets in Austria, Germany & Switzerland

It is that time of the year again, and Christmas is coming closer! As Christmas markets were allowed to reopen again in Austria last weekend, we thought we would seize the chance to take you to a few of our favorites! We’ll also take a look at lovely Christmas markets in our neighboring countries Germany and Switzerland, so bundle up and get ready for some mulled wine and hot punch!

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How Museums Make Use of Social Media

Social Media Use of Museums Header Picture

Social media has become an important communication and marketing tool, even in the cultural sector. More and more museums and other cultural organizations are turning to Twitter, Instagram, Facebook, and the like to reach their audiences.

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Find This Year’s Christmas Gifts in Museums’ Online Shops

Online-Shops von Museen

Advent has started, and we are slowly starting to think about Christmas presents. Austria is currently in lockdown, and nobody dares to believe that he will actually be over on 12.12… But there are other ways to get gifts besides the usual shopping trips! That’s why today we’ll introduce you to our favorite museum online shops.

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Vienna Christmas Lights Walk Lockdown Edition

Here we go again… As Austria is currently in its 4th lockdown, it might not be as easy for everyone to get into the “festive spirit”. Unfortunately, we can’t take the strain off the current situation from you, but maybe we can at least brighten up your mood a little by taking you on a stroll to the most beautiful Christmas lights in Vienna. So grab a hot beverage of your choice and follow us to the sparkling lights!

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The Digital Advent Calendar “Back to Culture” from Cultural Places is Starting!

Featured Image for Cultural Places Advent Calendar

The time will soon come: From December 1st to December 24th we are giving away great gifts in our digital Advent calendar every day from organizations in Austria in cooperation with our clients and partners: museums, exhibition halls, theaters, cinemas, from A for Art Carnuntum to V for Volkstheater!

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Hear that? Digital Audio Formats in the Field of Art and Culture

Ein Paar steht in einem Museum vor einem Bild und teilt sich Kopfhörer

Art and culture can be discussed in a myriad of different ways: in live guided tours, in an audio guide, in discussions, previews, and podcasts – of course in private conversations as well. This week we focus on two audio formats for digital offerings: audio guides and podcasts.

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What’s On in Winter – New Exhibitions in November and December in Austria

Cover Image: © Almut Rink, Assemblage Board 3 substitute London, Photo: Almut Rink (Vienna Art Week)

Austria has a broad spectrum of cultural offers. That’s why we’ve launched a new series “What’s On”, where we present you with some worth-visiting exhibitions in Austria on a regular basis. Here is our Winter edition with tips for November and December!

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5 Most Beautiful Towns in Austria

5 Most Beautiful Towns in Austria

Austria is a country with so many beautiful and well-preserved old towns, and it also amazes with stunning landscapes – there is something for everyone! As we have already written extensively about Austria’s capital Vienna, today we are focusing on other cities worth visiting. Enjoy our recommendations for the 5 most beautiful towns in Austria!

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