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Are artists on social media successfully marketing themselves and their art, and how do they do it? What platforms and online marketplaces are there? And what are the advantages and disadvantages of social media presence?
Social media channels have undoubtedly been the rise since the last decade and offer a great possibility for a company to present and market themselves in a self-determined, cost-effective manner. But how is this the case when it comes to museums and cultural institutions? How can they make the best use of their social media presence? And what are the risks that need to...
Social media has become an important communication and marketing tool, even in the cultural sector. More and more museums and other cultural organizations are turning to Twitter, Instagram, Facebook, and the like to reach their audiences.
When thinking of a museum, most people imagine a building where pictures and sculptures are on display. The exhibitions convey knowledge, inspiration, and new perspectives on the well-known. In addition, the rooms themselves create a special atmosphere that allows us to immerse ourselves in the world of art and culture. For many, experiencing this space is a crucial part of the museum experience. But...
