Social media has become an important communication and marketing tool, even in the cultural sector. More and more museums and other cultural organizations are turning to Twitter, Instagram, Facebook, and the like to reach their audiences.
When thinking of a museum, most people imagine a building where pictures and sculptures are on display. The exhibitions convey knowledge, inspiration, and new perspectives on the well-known. In addition, the rooms themselves create a special atmosphere that allows us to immerse ourselves in the world of art and culture. For many, experiencing this space is a crucial part of the museum experience. But not only since COVID-19 have there been exciting approaches to break open this traditional perception and expand it with digital offers.
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